Who's the Mole?

Junior High kids must have the inner-track to TV previews...Lately I've been seeing this ad for ABC's new show "The Mole"....then yesterday as I was unloading my morning junior high route the several hundred kids on the sidewalk passing by were all saying "I'm the Mole"... "No, I'm the Mole"..."No, but I AM the real Mole"...and I'm thinking, didn't I just see that advertised on TV last night? How do they know all this stuff already ? ?